aisle rocket studios
Whirlpool Experiential Product Pages
Low Profile Microwave Hood Combination
The Low Profile MHC was a disruptive industry first; no one had seen anything like it. So it needed a digital experience to match. Our team pushed the envelope markedly with the brand's visual and tonal identity, creating an immersive experience that illustrates viscerally how Whirlpool helps make the everyday just a little bit easier.
And people could relate. The page saw wild success, shattering campaign goals and benchmarks. Page traffic increased 91% month over month, with an average of 5,235 visits after three months. In the first month, 9.1% of those users reached a product landing page, 5.5% reached a product detail page, and 3.1% actually clicked on "where to buy."
Hood and Microwave Subcategory Landing Pages
Masthead
Hood Page Banner
Microwave Page Banner
Homepage Rotator & Product Landing Page Banners
Smart Slide-In Range
Whirlpool had already dipped a toe into the waters of connected, but the Smart Slide-In Range was the first product to really make a splash. We created an immersive page with all the bells and whistles to fit the Smart Range with all its bells and whistles. Captivating imagery, video, animation, and interactivity depict not only the product features, but also how those features help people rush a little less — and do a little more.
Homepage Rotator & Product Landing Page Banners
In an unprecedented move, we put a dog on the homepage. Consumers rarely see pets as the focus on appliance sites (you won't find any on competitor pages). But we thought it was important to move away from product-heavy imagery and stock photos and tease users with something far more relatable. This talks to a pain point. This feels like real life. This compels people to click. Besides, who could resist that face?
