Accuweather
Seasonal Assets
Upgrade Screens
Summer
House & Paid Google Ads
Social Headers & Posts
Network Promos
Winter
House & Paid Google Ads
Social Header & Post
Network Promos
Spring & Fall
House & Paid Google Ads
The fall campaign was specifically targeted at Millennials in a ploy to expand audience reach. It was a new and exciting move for AccuWeather, one for which my team and I had been avidly arguing.