Accuweather

Seasonal Assets

A brand that’s always in season

Quarterly, the brand team updated our suite of marketing assets: ads on Google and our platforms, social headers and posts, network promos, app store screenshots, the app landing page, etc. So no matter how users engaged with AccuWeather, our content reflected their current conditions. I aimed for relevant, timely copy that spoke to whatever seasonal storms users faced — so they could stay ahead of them.

Summer

House & Paid Google Ads

Social Headers & Posts

Network Promos

Winter

House & Paid Google Ads

Social Header & Post

Network Promos

Spring & Fall

House & Paid Google Ads

The fall campaign was specifically targeted at Millennials in a ploy to expand audience reach. It was a new and exciting move for AccuWeather, one for which my team and I had been avidly arguing.

Network Promos