Accuweather

Brand Videos

 
 

ReachTV: The Constant Travel Companion Spot

Thanks to an opportunity with the largest in-airport television network, and despite zero budget and limited resources, the brand team dreamed big, bigger than the constraints of users’ devices — and created a video that took flight. In a groundbreaking move, we lifted the UI from its frame and overlaid it on breathtaking locales. We highlighted the app’s versatility, exploring how its robust features and intuitive functionality can serve anyone.

Playing on screens in airports across the country, the spot offered a whole new view of AccuWeather: not only a weather expert, but a lifestyle brand that understands and connects with people, that’s always by their side. Our team knew it was critical to present AccuWeather as warm, relatable, more human. With lush, aspirational imagery and conversational copy, the video speaks to the company’s deep commitment to making people’s lives easier, safer, and better. No matter who they are or how they travel, AccuWeather will be there.  

 
 
 

Netflix: The Last Airbender Promo

In a thrilling partnership with Netflix, we were tasked with promoting their upcoming show, Avatar: The Last Airbender, on our television network and social platforms. But the challenge was organically integrating two seemingly incongruous things, a fantasy-adventure show and a weathercast. We landed on a concept that struck just the right balance of reality and magic: our meteorologist, Geoff, an Airbender fan, discovering that he, too, can bend the elements — right on air!

I created the storyboard and wrote the script, aiming for whimsy. This was another rare opportunity for AccuWeather to let its hair down, to entertain, to show a side that was more human. We were shaping not only the elements, but viewers’ perception of the brand. And it proved to be a win, win, win. AccuWeather garnered thousands of likes and hundreds of comments on social, Netflix raised awareness of the show, and viewers were reminded where to watch — for both weather news and entertainment.

So, pop some popcorn, kick back, and watch Geoff make his acting debut!

 
 
 

InstagraM

The organic Instagram post with a $5,000 paid boost performed within estimated benchmarks.

  • Total Reach: 267,565​

  • Reel Interactions: 1,894​

  • Total Number of Plays:  382,738

TikToK

The TikTok video performed well above estimated benchmarks.

  • Total Impressions: 57,000​

  • Total Video Views: 57,000​

  • Total Reach:  51,300​​

  • Completion Rate: 2.04%

  • Reach Engagement Rate: 9.87%